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The basic black-and-gold design with the Casio Men's Analog Watch helps it be a simple, versatile timepiece perfect for everyday wear. The watch is constructed having a resin case, a black stationary resin bezel, plus a comfortable black rubber bracelet by having an adjustable buckle clasp. A durable mineral window protects the black dial face, which cleanly features gold-tone hour indexes, gold-tone minute markers, and complementary watch hands.
With the launch of the company's first watch in November 1974, Casio entered the wristwatch market with a time once the watch industry had just discovered digital technology. As a business with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident who's could develop timepieces that might lead the market.
In developing its wristwatches Casio began with all the basic question, ""What can be a wristwatch?"" Rather than merely building a digital version of the conventional mechanical watch, we thought that the ideal wristwatch needs to be a thing that shows all facets of time inside a consistent way. Based on this, Casio was in a situation to develop a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and also the day from the week. It was the first watch inside world which has a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, an electronic digital liquid crystal display was adopted to higher show every certainly one of the information. This culminated within the 1974 launch in the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as being a groundbreaking product which represented a whole departure through the conventional wristwatch.
Casio transformed the concept with the watch — from the mere timepiece to an information device for the wrist — and undertook product planning based about this innovative idea. We developed not only time functions including global time zone watches, but in addition other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, also like a phonebook feature depending on memory technology, as well as a thermometer function employing a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion a watch is really a fragile part of jewelry that really needs to become handled with care, and was the results of Casio engineers taking around the challenge of developing the world’s toughest watch. Using a triple-protection design for that parts, module, and case, the G-SHOCK offered a radical new type of watch that has been unaffected by strong impacts or shaking. Its practicality was immediately recognized, and it is unique look, which embodied its functionality, became wildly popular, resulting in explosive sales inside early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for best of all durability. By always employing the newest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and also the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar for the impact created when mechanical watches gave approach to quartz technology. Through the further progression of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to create a complete variety of radio-controlled models.
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Quartz movement
Protective mineral crystal protects watch from scratches
Case diameter: 35 mm
Resin case; black dial
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